The webpage IP & Commercialisation – Why and How from the Dutch Cancer Society (KWF) discusses the importance of deciding early whether to pursue an academic or commercial route for developing a novel application. It emphasizes that making this decision early is crucial, as switching later can be challenging. The page highlights the role of Intellectual Property (IP) and suggests consulting a Technology Transfer Office (TTO) for guidance. It also offers FAQs to help researchers navigate the process.